Franchising

a beautiful franchise opportunity

launched in 2005 we currently have 61 outlets and growing

competitive advantages

·      A passionate focus on total guest satisfaction and an obsession with customer service

·      A highly successful Loyalty Program which utilizes sophisticated support technology.  To date, more than 100 000 loyalty members have joined with approximately 2000 new members joining each month

·      A customised and integrated Point-of-Sale system which provides live detailed management information on a daily basis

·      A competitive pricing strategy that delivers excellent value for money

·      An effective marketing and advertising program at no charge to the Franchisee

·      A unique community-based Human Resource philosophy and business culture

·      A remuneration policy that incentivises and motivates staff

·      Ongoing internal and external education and certification of all Sorbet Network citizens

·      A strong emphasis on retailing

·      As the largest single buyer of both Dermalogica and Environ products in the country, the Franchisee will enjoy direct buying facilities on the same terms and conditions as Sorbet

franchisee support and selection

·      Sorbet is committed to building a model franchise that sets the benchmark in the beauty industry

·      This involves a total dedication to the training and support of the franchisee

·      We aim to serve our franchisees with the same passionate commitment that we provide to our guests

·      The performance of our franchisees is crucial for the longevity of the Sorbet Franchise Network so it is vital that we do everything in our power to ensure their success

potential franchisees

·      Must have an understanding of the real meaning of customer service

·      Must be a passionate individual

·      Prospective franchisees don’t need to be beauty or nail-care therapists

·      They should, ideally, have a business or marketing background with very strong communication and people skills

·      Good at building relationships

areas available for franchising

·      Sorbet is offering franchise opportunities in Johannesburg, Pretoria, Cape Town and Durban and various major towns throughout South Africa

·      An approved franchisee will select a preferred area and secure a suitable site with the support and approval of the franchisor

investment

new salon, nail bar and dry bar

The total initial cash requirement for a salon will be approximately R1.1 million, for a nail bar approximately R700 000 and a dry bar approximately R1.1 million

a deposit of 50% of the total cash requirement in unencumbered cash must be available before any borrowings

Included in the above cash requirement is :

·      2 – 3 months’ working capital

·      Hardware and software

·      Trading and professional stock

·      VAT

·      Lease deposit

·      Project management and a turnkey delivery – ready to trade

·      Also included is the franchise fee of R100 000 which covers the following :

o   The licence to operate a Sorbet outlet and utilising our Intellectual  Property

o   Assistance with the set-up of the store

o   Assistance with staff interviews and testing

o   Initial training of the franchisee and staff

further options include

salon conversion

·      If you already have an existing salon and wish to grow at an accelerated rate, you should consider converting your business into a Sorbet franchise

·      Depending on the condition and configuration of your salon, the overall investment could be less than that of a new franchise and the immediate benefits would be as already stated above

monthly service fees

·      The monthly service fees are set at a lower than average 6% of monthly sales to ensure the profitability of the franchisee

·      Marketing : it is important to note that the monthly service fee includes a marketing contribution as all above-the-line and national marketing programs initiated by the franchisor is FREE

·      There is no separate marketing fund

For more information regarding this unique and exciting opportunity, contact Sorbet Support Office on 011-202-7940 or info@sorbet.co.za

the application process

1.    Telephonic or e-mail enquiry

2.    Complete information questionnaire on-line

3.    After an initial assessment, an invitation to a presentation at Sorbet will be extended

4.    If, after attending the presentation, you wish to proceed we will send you a formal application for completion

5.    Upon receipt of the application form we will do the necessary checks

6.    Further meetings will be arranged to confirm the next steps which include :

·      Site selection by you with assistance from us will commence at this stage

·      We will forward both a disclosure document and a franchise agreement for your perusal

·      Signing of the franchise agreement

·      Planning and installation of the shop

·      Appointment and training of staff

·      Opening